Enviro Vault
Canada Ltd.
Canada Ltd.
Supplier & Distributor of Storage Tanks
Business Overview
Enviro Vault is a tank management solution and innovation company that has revolutionized the above-ground storage tank industry. By way
of tested patents, the company pioneered and continues to develop unique internal chamber designs for above-ground storage tanks.
These revolutionary designs address tank related issues such as freeze protection, spill containment, security, and safety in a manner unachievable by externally mounted systems.
Enviro Vault engaged Firstbase Business Services, after coming off a difficult year due to the global economic downturn. Sales had dropped 50% and net income had dropped an alarming $1.2 million.
Firstbase was tasked with developing a marketing plan to overcome the challenges associated with the economic downturn and improve the EBITA. The ultimate goal was to sell the business within a five year timeline.
What is Firstbase’s Work?
Before Firstbase started the work, the owner was approached with an internal offer to purchase the business and contacted us for advice. After further assessments within Firstbase’s extensive database of industry averages, it was determined that the original offer was too conservative. We began with a Strategic Business Plan and action plan for a minimum of 1 year. Growth was prioritized, marketing materials were created and the Listing launch phase began on numerous strategic listing sites.
- Strategic Business Planning
- Business Diagnostic
- Market Research
- Business Consulting
- Exit Planning
- Succession Planning
- Business Development Strategy
- Database Research
- Marketing Strategy
- Database Marketing
- Email Marketing Campaigns
- Direct Mail Campaigns
- Online Marketing
- Marketing Support
- Brand Management
- Graphic Design
- Newsletters, Brochures, Flyers
- E-Newsletters
- Publishing
- Sales Channel Development
Case Study Results…
Strategy works…
We developed a strategic plan that clearly identified the targets in niche and vertical markets and goals needed.
The Strategy and Research phase identified thousands of target organizations throughout Canada and the U.S. and then qualified the correct contacts and decisions makers for the action plan.
Then we created a marketing strategy to keep Enviro Vault’s product top-of-mind for their target market. We also helped Enviro Vault establish a U.S. presence to secure the business’ growth in the future.
Firstbase designed a new Value Proposition that articulated a “value added” approach.
Beyond projections…
Within the first year of engaging Firstbase, Enviro Vault’s sales and net income increased significantly. Two years later Enviro Vault surpassed projections for the final quarter and began marketing several new products that are guaranteed to change the way liquid is stored in above ground storage tanks. Over the following 3 years, Enviro Vault surpassed projections and the EBITA increased dramatically by 300%.
We were successful in attracting strong bids from several entrepreneurs outside the industry. Enviro Vault enjoyed a short and well-managed due diligence and purchase agreement phases and a successful completion.
What our client says…
“This could not have been possible without marketing, and I now understand the important difference between sales and marketing. Building the brand and having our customers kept up to speed with our product development has turned the game for us from chasing people to get them information to receiving inquiries and following up with those who have already expressed an interest.”
~ Russ Hebblethwaite, Enviro Vault
