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[row][col6]The role of marketing is to generate interest in your brand and in the products or services that you offer. It is a tool to generate qualified leads for new business and to maintain loyalty from existing customers.[/col6][col6]A well-executed marketing strategy will present your unique value proposition. Your business will be well positioned to stand out among the competition as a product or service of choice among your target markets.[/col6][/row][/white]