[col12] In the fast-paced world of online marketing it can be easy to overlook print marketing initiatives. Yes, though the popularity of offline marketing has decrease it has also become an [...]
[col12] Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create [...]
[col12] What is a brand? Simply put, it is the difference between a bottle of sugared, flavoured, carbonated water and a bottle of Coca-Cola. It is the sum of the functional and emotional [...]
[col12] What is Integrated Marketing? Integrated marketing stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding is [...]
[col12] It’s all about Relationships Technology now more than ever is being used to organize, automate, and track business processes such as sales, marketing, customer service, and [...]
[col12] MAKE CHANGES TO UNLOCK THE VALUE OF YOUR BUSINESS There are several methods to value a business that include valuing various components of your business, including good will, tangible and [...]
