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Yes! In any business sector, marketing research is vital. It will help you keep up with market trends and maintain a competitive advantage. Understanding your target market and increasing sales [...]

In Memoriam It is with great sadness that we announce the passing of one of our team mates, Christopher Johnston, on February 26th, 2015 who succumbed to cancer at the young age of 57. Chris [...]

A business plan needs to be regularly reviewed to reflect the current business environment and actual business results. This allows directors and key stakeholders to have a high level view of [...]

In today’s global marketplace, many successful firms have expanded and increased their sales revenue by exporting to other countries. Canada’s largest trading partner, the U.S., is usually a [...]

Customer Relationship Management (CRM) is a valuable system that every business should implement. It is a model for managing a company’s interactions with current and prospective customers. CRMs [...]

Marketing a business requires many tools and tactics, across many channels. It requires integration, consistency and patience. Not seeing any results? Before you pull the plug on your marketing [...]

Businesses cannot remain static. Making changes and improvements to the way you operate your company will help make your business successful. Below are four tips to enhance your business: 1. [...]

It is important to take the time and step back from working in your business to working on your business. Below are four reasons you need a business plan: 1. Growing your business Growing your [...]

A brand distinguishes your company from your competition in the minds of consumers. A recognizable brand ensures your company is top-of-mind. Below are three attributes that are crucial to [...]

A SWOT analysis is a tool to recognize the internal strengths and weaknesses of your company and the external opportunities and threats. Below are five benefits of using a SWOT analysis for your [...]